Marketing Island Destinations - Acolla Lewis-cameron - Books - Taylor & Francis Inc - 9780123849090 - July 29, 2010
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Acolla Lewis-cameron
Marketing Island Destinations 1st edition

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Over the years, tourism has emerged as a major force in the global economy, with most countries having increasing opportunities to participate, as both host and guest, in this socio-economic phenomenon. This book takes a holistic approach and considers marketing from a macro perspective, from the view of the destination.

186 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 29, 2010
ISBN13 9780123849090
Publishers Taylor & Francis Inc
Pages 186
Dimensions 157 × 234 × 23 mm   ·   460 g
Language English  
Editor Lewis, Acolla
Editor Roberts, Sherma

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