How Brands Grow: What Marketers Don't Know - Sharp, Byron (Professor, Professor, Ehrenberg-Bass Institute for Marketing Science) - Books - Oxford University Press Australia - 9780195573565 - March 1, 2010
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Sharp, Byron (Professor, Professor, Ehrenberg-Bass Institute for Marketing Science)
How Brands Grow: What Marketers Don't Know

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This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

246 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 1, 2010
ISBN13 9780195573565
Publishers Oxford University Press Australia
Pages 246
Dimensions 160 × 237 × 23 mm   ·   590 g
Language English  

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