The Advertising Effect: How to Change Behaviour - Ferrier, Adam (, Chief Strategy Officer, CumminsRoss) - Books - Oxford University Press Australia - 9780195593921 - May 29, 2014
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Ferrier, Adam (, Chief Strategy Officer, CumminsRoss)
The Advertising Effect: How to Change Behaviour

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The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.

240 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 29, 2014
ISBN13 9780195593921
Publishers Oxford University Press Australia
Pages 240
Dimensions 227 × 154 × 18 mm   ·   378 g

See all of Ferrier, Adam (, Chief Strategy Officer, CumminsRoss) ( e.g. Paperback Book )