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Branding the Nation: The Global Business of National Identity Aronczyk, Melissa (Assistant Profesor, Assistant Profesor, Rutgers University)
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Branding the Nation: The Global Business of National Identity
Aronczyk, Melissa (Assistant Profesor, Assistant Profesor, Rutgers University)
What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? Branding the Nation offers a unique critical perspective on the power of brands to affect how we think about space, value and identity.
272 pages, illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | October 3, 2013 |
| ISBN13 | 9780199752164 |
| Publishers | Oxford University Press Inc |
| Pages | 256 |
| Dimensions | 239 × 160 × 20 mm · 534 g |
| Language | English |
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