Housework and Housewives in American Advertising: Married to the Mop - Jessamyn Neuhaus - Books - Palgrave Macmillan - 9780230114890 - November 16, 2011
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Jessamyn Neuhaus
Housework and Housewives in American Advertising: Married to the Mop

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An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.

286 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 16, 2011
ISBN13 9780230114890
Publishers Palgrave Macmillan
Pages 273
Dimensions 145 × 223 × 21 mm   ·   460 g

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