Housework and Housewives in American Advertising: Married to the Mop - Jessamyn Neuhaus - Books - Palgrave Macmillan - 9781349296187 - December 4, 2015
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Jessamyn Neuhaus
Housework and Housewives in American Advertising: Married to the Mop 1st ed. 2011 edition

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An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.

273 pages, XII, 273 p.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 4, 2015
ISBN13 9781349296187
Publishers Palgrave Macmillan
Pages 273
Dimensions 150 × 220 × 10 mm   ·   335 g
Language English  

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