Advertising in the Age of Persuasion: Building Brand America 1941–1961 - D. Spring - Books - Palgrave Macmillan - 9780230116948 - October 26, 2011
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D. Spring
Advertising in the Age of Persuasion: Building Brand America 1941–1961

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Beginning with World War II, and girded by the Cold War, American advertisers, brand name corporations, and representatives of the federal government institutionalized a system of consumer capitalism which they called free enterprise.

246 pages, 0

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 26, 2011
ISBN13 9780230116948
Publishers Palgrave Macmillan
Pages 235
Dimensions 146 × 216 × 20 mm   ·   414 g

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