Identifying Hidden Needs: Creating Breakthrough Products - K. Goffin - Books - Palgrave Macmillan - 9780230219762 - October 6, 2010
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K. Goffin
Identifying Hidden Needs: Creating Breakthrough Products

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Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.

288 pages, 0, 41 black & white tables, 49 figures

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 6, 2010
ISBN13 9780230219762
Publishers Palgrave Macmillan
Pages 261
Dimensions 156 × 244 × 1 mm   ·   576 g

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