Identifying Hidden Needs: Creating Breakthrough Products - K. Goffin - Books - Palgrave Macmillan - 9781349305315 - October 6, 2010
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K. Goffin
Identifying Hidden Needs: Creating Breakthrough Products 1st ed. 2010 edition

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Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.

261 pages, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 6, 2010
ISBN13 9781349305315
Publishers Palgrave Macmillan
Pages 261
Dimensions 234 × 154 × 22 mm   ·   454 g
Language English  

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