Alcohol Advertising and Young People's Drinking: Representation, Reception and Regulation - B. Gunter - Books - Palgrave Macmillan - 9780230237537 - October 13, 2010
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B. Gunter
Alcohol Advertising and Young People's Drinking: Representation, Reception and Regulation

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Methodological weaknesses abound in studies of the purported effects of alcohol advertising and other forms of marketing and the significance specifically of advertising as an agent that shapes young people's alcohol consumption could be weaker than often thought.

250 pages, 1, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 13, 2010
ISBN13 9780230237537
Publishers Palgrave Macmillan
Pages 241
Dimensions 146 × 223 × 20 mm   ·   430 g

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