Alcohol Advertising and Young People's Drinking: Representation, Reception and Regulation - B. Gunter - Books - Palgrave Macmillan - 9781349314959 - 2010
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B. Gunter
Alcohol Advertising and Young People's Drinking: Representation, Reception and Regulation 1st ed. 2010 edition

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Methodological weaknesses abound in studies of the purported effects of alcohol advertising and other forms of marketing and the significance specifically of advertising as an agent that shapes young people's alcohol consumption could be weaker than often thought.

241 pages, VII, 241 p.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released 2010
ISBN13 9781349314959
Publishers Palgrave Macmillan
Pages 241
Dimensions 150 × 220 × 10 mm   ·   374 g
Language English  

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