Advertising in the Aging Society: Understanding Representations, Practitioners, and Consumers in Japan - Florian Kohlbacher - Books - Palgrave Macmillan - 9780230293397 - March 8, 2016
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Florian Kohlbacher
Advertising in the Aging Society: Understanding Representations, Practitioners, and Consumers in Japan 1st ed. 2016 edition

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Finally the book explore how both younger and older consumers perceive the representation of older people in advertising as stereotypical and partly negative, and are willing to boycott companies portraying older people negatively.

155 pages, XXIII, 155 p.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 8, 2016
ISBN13 9780230293397
Publishers Palgrave Macmillan
Pages 155
Dimensions 222 × 145 × 18 mm   ·   356 g
Language English  

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