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The Silver Market Phenomenon: Marketing and Innovation in the Aging Society Florian Kohlbacher 2nd ed. 2011 edition
The Silver Market Phenomenon: Marketing and Innovation in the Aging Society
Florian Kohlbacher
The current shift in demographics - aging and shrinking populations - in many countries around the world presents a major challenge to companies and societies alike.
500 pages, 181 black & white illustrations, biography
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | October 27, 2010 |
| ISBN13 | 9783642143373 |
| Publishers | Springer-Verlag Berlin and Heidelberg Gm |
| Pages | 465 |
| Dimensions | 167 × 244 × 28 mm · 816 g |
| Language | French |
| Editor | Herstatt, Cornelius |
| Editor | Kohlbacher, Florian |
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