Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks - T. Calkins - Books - Palgrave Macmillan - 9780230340343 - October 11, 2012
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T. Calkins
Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks

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Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.

304 pages, 20 figures

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 11, 2012
ISBN13 9780230340343
Publishers Palgrave Macmillan
Pages 294
Dimensions 165 × 239 × 27 mm   ·   630 g
Language English  

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