Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks - T. Calkins - Books - Palgrave Macmillan - 9781137278753 - October 11, 2012
In case cover and title do not match, the title is correct

T. Calkins
Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks

Price
$ 63.99
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping May 29 - Jun 10

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Also available as:

Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.

304 pages, illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 11, 2012
ISBN13 9781137278753
Publishers Palgrave Macmillan
Pages 294
Dimensions 156 × 233 × 20 mm   ·   466 g
Language English  

Mere med samme udgiver

See all of T. Calkins ( e.g. Hardcover Book and Paperback Book )