Customer Sense: How the 5 Senses Influence Buying Behavior - Aradhna Krishna - Books - Palgrave Macmillan - 9780230341739 - March 13, 2013
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Aradhna Krishna
Customer Sense: How the 5 Senses Influence Buying Behavior

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An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.

208 pages, 9 black & white line drawings, 17 colour illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 13, 2013
ISBN13 9780230341739
Publishers Palgrave Macmillan
Pages 185
Dimensions 242 × 159 × 17 mm   ·   460 g
Language English  

Mere med samme udgiver

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