Customer Sense: How the 5 Senses Influence Buying Behavior - Aradhna Krishna - Books - Palgrave Macmillan - 9781349344420 - December 23, 2015
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Aradhna Krishna
Customer Sense: How the 5 Senses Influence Buying Behavior 1st ed. 2013 edition

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An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.

198 pages, 1 black & white illustrations, 7 colour illustrations, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 23, 2015
ISBN13 9781349344420
Publishers Palgrave Macmillan
Pages 185
Dimensions 235 × 158 × 17 mm   ·   326 g
Language English  

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