Tribal Marketing, Tribal Branding: An expert guide to the brand co-creation process - Brendan Richardson - Books - Palgrave Macmillan - 9780230368828 - July 29, 2013
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Brendan Richardson
Tribal Marketing, Tribal Branding: An expert guide to the brand co-creation process

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Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.

198 pages, 15 black & white tables, 2 diagrames

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 29, 2013
ISBN13 9780230368828
Publishers Palgrave Macmillan
Pages 184
Dimensions 164 × 244 × 18 mm   ·   460 g

Mere med samme udgiver

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