International Marketing in the Network Economy: A Knowledge-Based Approach - F. Kohlbacher - Books - Palgrave Macmillan - 9780230515703 - October 23, 2007
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F. Kohlbacher
International Marketing in the Network Economy: A Knowledge-Based Approach

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The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.

276 pages, 1, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 23, 2007
ISBN13 9780230515703
Publishers Palgrave Macmillan
Pages 254
Dimensions 140 × 216 × 17 mm   ·   467 g

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