International Marketing in the Network Economy: A Knowledge-Based Approach - F. Kohlbacher - Books - Palgrave Macmillan - 9781349354085 - October 23, 2007
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F. Kohlbacher
International Marketing in the Network Economy: A Knowledge-Based Approach 1st ed. 2007 edition

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The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.

254 pages, 28 Illustrations, black and white; XX, 254 p. 28 illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 23, 2007
ISBN13 9781349354085
Publishers Palgrave Macmillan
Pages 254
Dimensions 216 × 139 × 16 mm   ·   352 g
Language English  

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