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The Political Marketing Game J. Lees-Marshment
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The Political Marketing Game
J. Lees-Marshment
The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.
272 pages, 0, 3 black & white illustrations, 7 black & white tables
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | March 29, 2011 |
| ISBN13 | 9780230537774 |
| Publishers | Palgrave Macmillan |
| Pages | 259 |
| Dimensions | 144 × 217 × 24 mm · 521 g |
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