The Political Marketing Game - J. Lees-Marshment - Books - Palgrave Macmillan - 9781137516428 - March 29, 2011
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The Political Marketing Game

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The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.


280 pages, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 29, 2011
ISBN13 9781137516428
Publishers Palgrave Macmillan
Pages 259
Dimensions 217 × 141 × 18 mm   ·   364 g

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