Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing - D. Sutton - Books - Palgrave Macmillan - 9780230611740 - October 13, 2009
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D. Sutton
Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing

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Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.

224 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 13, 2009
ISBN13 9780230611740
Publishers Palgrave Macmillan
Pages 210
Dimensions 138 × 216 × 17 mm   ·   356 g
Language English  

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