Tell your friends about this item:
Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing D. Sutton
Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing
D. Sutton
Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.
224 pages, black & white illustrations, black & white tables, figures
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 7, 2012 |
| ISBN13 | 9781137021007 |
| Publishers | Palgrave Macmillan |
| Pages | 210 |
| Dimensions | 135 × 214 × 13 mm · 280 g |
| Language | English |