Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing - D. Sutton - Books - Palgrave Macmillan - 9781137021007 - August 7, 2012
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Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing

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Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.


224 pages, black & white illustrations, black & white tables, figures

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 7, 2012
ISBN13 9781137021007
Publishers Palgrave Macmillan
Pages 210
Dimensions 135 × 214 × 13 mm   ·   280 g
Language English  

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