Profit Margins: The American Silent Cinema and the Marginalization of Advertising - Jeremy Groskopf - Books - Indiana University Press - 9780253059383 - December 7, 2021
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Jeremy Groskopf
Profit Margins: The American Silent Cinema and the Marginalization of Advertising

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An important read for film studies and the history of marketing, Profit Margins exposes the fascinating truth surrounding the invention of cinema advertising techniques and the resulting rhetoric of class division.

346 pages, 26 Illustrations, black and white

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 7, 2021
ISBN13 9780253059383
Publishers Indiana University Press
Pages 346
Dimensions 150 × 220 × 10 mm   ·   508 g
Language English  

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