Profit Margins: The American Silent Cinema and the Marginalization of Advertising - Jeremy Groskopf - Books - Indiana University Press - 9780253059390 - December 7, 2021
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Jeremy Groskopf
Profit Margins: The American Silent Cinema and the Marginalization of Advertising

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An important read for film studies and the history of marketing, Profit Margins exposes the fascinating truth surrounding the invention of cinema advertising techniques and the resulting rhetoric of class division.

340 pages, 26 Illustrations, black and white

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 7, 2021
ISBN13 9780253059390
Publishers Indiana University Press
Pages 346
Dimensions 235 × 159 × 28 mm   ·   668 g
Language English  

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