Principles of Marketing - Frances Brassington - Books - Pearson Education Limited - 9780273695592 - August 3, 2006
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Frances Brassington
Principles of Marketing 4th edition

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An introduction to marketing from a European perspective, this work explains the fundamental concepts and theories of marketing and demonstrates their application through a wealth of examples, case studies and vignettes. It offers a media package including an online interactive study guide, a video lounge, integrated video case studies and more.

1296 pages, col. Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 3, 2006
ISBN13 9780273695592
Publishers Pearson Education Limited
Pages 1296
Dimensions 266 × 198 × 54 mm   ·   2.30 kg

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