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A Theory of Political Choice Behavior Bruce I. Newman
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A Theory of Political Choice Behavior
Bruce I. Newman
The first book to examine voter behavior from both psychological and marketing perspectives, A Theory of Political Choice Behavior provides the tools politicians need to understand today's voter. Section A examines the need to understand voter behavior and analyzes the traditional methods researchers have used in the past;
250 pages, illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | January 19, 1987 |
| ISBN13 | 9780275921873 |
| Publishers | Bloomsbury Publishing Plc |
| Pages | 199 |
| Dimensions | 150 × 220 × 20 mm · 449 g |
| Language | English |
