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The Marketing Revolution in Politics: What Recent U.S. Presidential Campaigns Can Teach Us About Effective Marketing Bruce I. Newman
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The Marketing Revolution in Politics: What Recent U.S. Presidential Campaigns Can Teach Us About Effective Marketing
Bruce I. Newman
A must-read for managers, students of marketing and political marketing, and anyone interested in learning more about how presidential campaigns operate.
224 pages, 2 figures
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | January 8, 2016 |
| ISBN13 | 9781442647992 |
| Publishers | University of Toronto Press |
| Pages | 224 |
| Dimensions | 238 × 163 × 24 mm · 453 g |
| Language | English |
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