Marketing Channel Management: People, Products, Programs, and Markets - Russell W. McCalley - Books - Bloomsbury Publishing Plc - 9780275954390 - August 28, 1996
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Russell W. McCalley
Marketing Channel Management: People, Products, Programs, and Markets

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This text is designed to give the reader an understanding of market structures, product and market management, advertising, product promotion, pricing strategies, as well as competitive analysis, forecasting, and business planning.

262 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 28, 1996
ISBN13 9780275954390
Publishers Bloomsbury Publishing Plc
Pages 288
Dimensions 164 × 242 × 23 mm   ·   576 g
Language English  

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