Marketing Channel Management: People, Products, Programs, and Markets - Russell W. McCalley - Books - Bloomsbury Publishing Plc - 9780275954390 - August 28, 1996
In case cover and title do not match, the title is correct

Russell W. McCalley
Marketing Channel Management: People, Products, Programs, and Markets

Price
$ 109.99
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping Jun 3 - 9

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

This text is designed to give the reader an understanding of market structures, product and market management, advertising, product promotion, pricing strategies, as well as competitive analysis, forecasting, and business planning.

262 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 28, 1996
ISBN13 9780275954390
Publishers Bloomsbury Publishing Plc
Pages 288
Dimensions 164 × 242 × 23 mm   ·   576 g
Language English  

More by Russell W. McCalley

Show all

Mere med samme udgiver

See all of Russell W. McCalley ( e.g. Hardcover Book and Paperback Book )