Marketing Channel Development and Management - Russell W. McCalley - Books - ABC-CLIO - 9780899307800 - October 23, 1992
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Marketing Channel Development and Management

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Managing the entire environment in which products are conceived, manufactured, transported, stored, marketed, sold, and consumed is the marketing channel orientation to marketing management.


300 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 23, 1992
ISBN13 9780899307800
Publishers ABC-CLIO
Pages 300
Dimensions 161 × 242 × 26 mm   ·   576 g
Language English  

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