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Marketing Channel Development and Management Russell W. McCalley
Marketing Channel Development and Management
Russell W. McCalley
Managing the entire environment in which products are conceived, manufactured, transported, stored, marketed, sold, and consumed is the marketing channel orientation to marketing management.
300 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | October 23, 1992 |
| ISBN13 | 9780899307800 |
| Publishers | ABC-CLIO |
| Pages | 300 |
| Dimensions | 161 × 242 × 26 mm · 576 g |
| Language | English |
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