Campaign Strategies and Message Design: A Practitioner's Guide from Start to Finish - Mary Moffitt - Books - Bloomsbury Publishing Plc - 9780275955922 - January 30, 1999
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Mary Moffitt
Campaign Strategies and Message Design: A Practitioner's Guide from Start to Finish

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Moffitt provides the strategies, decision-making approaches, and the message composition techniques needed to conduct successful public communication campaigns.

224 pages, references

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 30, 1999
ISBN13 9780275955922
Publishers Bloomsbury Publishing Plc
Pages 224
Dimensions 242 × 166 × 15 mm   ·   517 g
Language English  

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