Campaign Strategies and Message Design: A Practitioner's Guide from Start to Finish - Mary Moffitt - Books - Bloomsbury Publishing Plc - 9780275964702 - January 30, 1999
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Mary Moffitt
Campaign Strategies and Message Design: A Practitioner's Guide from Start to Finish

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Moffitt provides the strategies, decision-making approaches, and the message composition techniques needed to conduct successful public communication campaigns.

222 pages, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 30, 1999
ISBN13 9780275964702
Publishers Bloomsbury Publishing Plc
Pages 224
Dimensions 224 × 153 × 17 mm   ·   349 g
Language English  

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