Lifestyle Marketing: Reaching the New American Consumer - Ronald D. Michman - Books - Bloomsbury Publishing Plc - 9780313361562 - October 30, 2003
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Ronald D. Michman
Lifestyle Marketing: Reaching the New American Consumer

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Because buyers' behaviors are so important to lifestyle market segmentation strategies, this book demonstrates how such trends as cross-shopping and the blurring of gender roles can be accounted for by one's overall marketing strategy.

260 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 30, 2003
ISBN13 9780313361562
Publishers Bloomsbury Publishing Plc
Pages 256
Dimensions 156 × 235 × 13 mm   ·   353 g
Language English  

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