Lifestyle Marketing: Reaching the New American Consumer - Ronald D. Michman - Books - Bloomsbury Publishing Plc - 9781567206401 - October 30, 2003
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Ronald D. Michman
Lifestyle Marketing: Reaching the New American Consumer

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Because buyers' behaviors are so important to lifestyle market segmentation strategies, this book demonstrates how such trends as cross-shopping and the blurring of gender roles can be accounted for by one's overall marketing strategy.

241 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 30, 2003
ISBN13 9781567206401
Publishers Bloomsbury Publishing Plc
Pages 256
Dimensions 159 × 235 × 32 mm   ·   539 g
Language English  

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