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Designer Politics: How Elections Are Won Margaret Scammell
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Designer Politics: How Elections Are Won
Margaret Scammell
This is the first book to offer a serious examination of the phenomenon of political marketing in Britain. It explores how political culture and conduct have been affected by the phenomenon and to what extent politics and policy have been remoulded to fit the marketing process.
360 pages, tables, plates
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | April 12, 1995 |
| ISBN13 | 9780333586723 |
| Publishers | Palgrave Macmillan |
| Pages | 342 |
| Dimensions | 140 × 216 × 20 mm · 426 g |
| Language | English |
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