Marketing in Evolution: Essays in Honour of Michael J. Baker - Neil Hoodd - Books - Palgrave Macmillan - 9780333662649 - July 2, 1996
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Neil Hoodd
Marketing in Evolution: Essays in Honour of Michael J. Baker

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Baker to marketing thought and practise in his twenty-fifth year as a Professor of Marketing at the University of Strathclyde and in the 25th year of Strathclyde University's Department of Marketing, which he founded.

240 pages, Illustrations, 1port.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 2, 1996
ISBN13 9780333662649
Publishers Palgrave Macmillan
Pages 227
Dimensions 140 × 216 × 20 mm   ·   453 g
Editor Hood, Neil
Editor Shaw, Susan A

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