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Marketing in Evolution: Essays in Honour of Michael J. Baker Neil Hoodd 1st ed. 1998 edition
Marketing in Evolution: Essays in Honour of Michael J. Baker
Neil Hoodd
Baker to marketing thought and practise in his twenty-fifth year as a Professor of Marketing at the University of Strathclyde and in the 25th year of Strathclyde University's Department of Marketing, which he founded.
227 pages, XII, 227 p.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | July 3, 1996 |
| ISBN13 | 9781349140916 |
| Publishers | Palgrave Macmillan |
| Pages | 227 |
| Dimensions | 150 × 220 × 10 mm · 308 g |
| Editor | Shaw, Susan A |