Marketing Psychology: The Paradigm in the Wings - G. Foxall - Books - Palgrave Macmillan - 9780333662779 - September 15, 1997
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G. Foxall
Marketing Psychology: The Paradigm in the Wings

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Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to marketing management by proposing a novel understanding of the marketing firm.

224 pages, references

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 15, 1997
ISBN13 9780333662779
Publishers Palgrave Macmillan
Pages 203
Dimensions 140 × 216 × 18 mm   ·   426 g

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