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Marketing Psychology: The Paradigm in the Wings G. Foxall 1st ed. 1997 edition
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Marketing Psychology: The Paradigm in the Wings
G. Foxall
Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to marketing management by proposing a novel understanding of the marketing firm.
203 pages, XIII, 203 p.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | September 15, 1997 |
| ISBN13 | 9781349398140 |
| Publishers | Palgrave Macmillan |
| Pages | 203 |
| Dimensions | 215 × 139 × 16 mm · 290 g |
| Language | English |
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