Tell your friends about this item:
Practical Marketing Planning John Cooper
Price
$ 99.49
excl. VAT
Ordered from remote warehouse
Expected to be ready for shipping May 29 - Jun 4
Our customers say:
Add to your iMusic wish list
Practical Marketing Planning
John Cooper
This workbook describes the principles and techniques of marketing. Part 1 discusses the principles and components of marketing, audits, research, targeting forecasting and communications. Part 2 provides a planning manual which guides the user through the production of a marketing plan.
288 pages, line drawings, tables
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | May 12, 1997 |
| ISBN13 | 9780333679081 |
| Publishers | Palgrave Macmillan |
| Pages | 288 |
| Dimensions | 144 × 234 × 16 mm · 436 g |
| Language | English |
More by John Cooper
Show all
![Cover for John Cooper · Watford History Tour - History Tour (Paperback Book) [UK edition] (2016)](https://imusic.b-cdn.net/images/item/original/776/9781445657776.jpg?john-cooper-2016-watford-history-tour-history-tour-paperback-book&class=scaled&v=1479998412)
![Cover for John Cooper · Rickmansworth, Croxley Green & Chorleywood Through Time - Through Time (Paperback Book) [UK edition] (2014)](https://imusic.b-cdn.net/images/item/original/501/9781445640501.jpg?john-cooper-2014-rickmansworth-croxley-green-chorleywood-through-time-through-time-paperback-book&class=scaled&v=1415976473)
![Cover for John Cooper · Harpenden Through Time - Through Time (Paperback Book) [UK edition] (2013)](https://imusic.b-cdn.net/images/item/original/283/9781445607283.jpg?john-cooper-2013-harpenden-through-time-through-time-paperback-book&class=scaled&v=1508632504)
![Cover for John Cooper · Pride Versus Prejudice: Jewish Doctors and Lawyers in England, 1890 - 1990 (Paperback Book) [Reprint edition] (2012)](https://imusic.b-cdn.net/images/item/original/425/9781906764425.jpg?john-cooper-2012-pride-versus-prejudice-jewish-doctors-and-lawyers-in-england-1890-1990-paperback-book&class=scaled&v=1409717265)
![Cover for John Cooper · The Queen's Agent: Francis Walsingham at the Court of Elizabeth I (Paperback Book) [Main edition] (2012)](https://imusic.b-cdn.net/images/item/original/271/9780571218271.jpg?john-cooper-2012-the-queen-s-agent-francis-walsingham-at-the-court-of-elizabeth-i-paperback-book&class=scaled&v=1432404106)
See all of John Cooper ( e.g. Paperback Book , Hardcover Book , Book and CD )