Rolling Out New Products Across International Markets: Causes of Delays - G. Chryssochoidis - Books - Palgrave Macmillan - 9780333794647 - November 25, 2003
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G. Chryssochoidis
Rolling Out New Products Across International Markets: Causes of Delays

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Launching a new product into numerous countries is a major challenge for managers, particularly those who operate in industries with rapid technological change and high internationalization environments.

264 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 25, 2003
ISBN13 9780333794647
Publishers Palgrave Macmillan
Pages 249
Dimensions 140 × 216 × 19 mm   ·   430 g

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