Rolling Out New Products Across International Markets: Causes of Delays - G. Chryssochoidis - Books - Palgrave Macmillan - 9781349420261 - 2004
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G. Chryssochoidis
Rolling Out New Products Across International Markets: Causes of Delays Softcover reprint of the original 1st ed. 2004 edition

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Launching a new product into numerous countries is a major challenge for managers, particularly those who operate in industries with rapid technological change and high internationalization environments.

249 pages, XIV, 249 p.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released 2004
ISBN13 9781349420261
Publishers Palgrave Macmillan
Pages 249
Dimensions 150 × 220 × 10 mm   ·   340 g

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