Global Strategies and Local Realities: The Auto Industry in Emerging Markets - - Books - Palgrave Macmillan - 9780333804858 - July 11, 2000
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Global Strategies and Local Realities: The Auto Industry in Emerging Markets

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This book provides up-to-date information on globalisation trends and the transformations taking place in emerging markets. It discusses key themes of relevance to the auto industry, including the environmental impact of the car, adaptation of designs for the needs of emerging markets and the emergence of global mega-suppliers.

304 pages, 6 figures, 53 tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 11, 2000
ISBN13 9780333804858
Publishers Palgrave Macmillan
Pages 272
Dimensions 140 × 216 × 16 mm   ·   494 g
Editor Humphrey, J.
Editor Lecler, Y.
Editor Salerno, M.

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