Global Strategies and Local Realities: The Auto Industry in Emerging Markets - - Books - Palgrave Macmillan - 9781349422500 - 2000
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Global Strategies and Local Realities: The Auto Industry in Emerging Markets 1st ed. 2000 edition

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This book provides up-to-date information on globalisation trends and the transformations taking place in emerging markets. It discusses key themes of relevance to the auto industry, including the environmental impact of the car, adaptation of designs for the needs of emerging markets and the emergence of global mega-suppliers.

272 pages, XXVI, 272 p.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released 2000
ISBN13 9781349422500
Publishers Palgrave Macmillan
Pages 272
Dimensions 150 × 220 × 10 mm   ·   381 g
Editor Humphrey, J.
Editor Lecler, Y.
Editor Salerno, M.

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