Sports Sponsorship and Brand Development: The Subaru and Jaguar Stories - M. Beck-Burridge - Books - Palgrave Macmillan - 9780333925409 - November 7, 2001
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M. Beck-Burridge
Sports Sponsorship and Brand Development: The Subaru and Jaguar Stories

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Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.

192 pages, illustrations (chiefly colour) portraits (some colour)

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 7, 2001
Original release date 2000
ISBN13 9780333925409
Publishers Palgrave Macmillan
Pages 196
Dimensions 155 × 235 × 10 mm   ·   453 g

Mere med samme udgiver

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