Sports Sponsorship and Brand Development: The Subaru and Jaguar Stories - M. Beck-Burridge - Books - Palgrave Macmillan - 9781349425242 - 2001
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M. Beck-Burridge
Sports Sponsorship and Brand Development: The Subaru and Jaguar Stories Softcover reprint of the original 1st ed. 2001 edition

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Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.

196 pages, VIII, 196 p.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released 2001
ISBN13 9781349425242
Publishers Palgrave Macmillan
Pages 196
Dimensions 137 × 213 × 15 mm   ·   268 g

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