Digital Television Strategies: Business Challenges and Opportunities - A. Griffiths - Books - Palgrave Macmillan - 9780333992951 - October 22, 2002
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A. Griffiths
Digital Television Strategies: Business Challenges and Opportunities

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In Britain, America and many other countries television audiences and advertising revenues are declining. At the same time digital television and new models are emerging. This book looks at the reinvention of television. What will television look like and who will make it ? How will viewing behaviours change?

208 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 22, 2002
ISBN13 9780333992951
Publishers Palgrave Macmillan
Pages 196
Dimensions 152 × 229 × 14 mm   ·   453 g
Language English  

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