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Digital Television Strategies: Business Challenges and Opportunities A. Griffiths 1st ed. 2003 edition
Digital Television Strategies: Business Challenges and Opportunities
A. Griffiths
In Britain, America and many other countries television audiences and advertising revenues are declining. At the same time digital television and new models are emerging. This book looks at the reinvention of television. What will television look like and who will make it ? How will viewing behaviours change?
196 pages, biography
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | October 22, 2002 |
| ISBN13 | 9781349666706 |
| Publishers | Palgrave Macmillan |
| Pages | 196 |
| Dimensions | 150 × 220 × 10 mm · 317 g |
| Language | English |