Computational Advertising: Market and Technologies for Internet Commercial Monetization - Peng Liu - Books - Taylor & Francis Ltd - 9780367206383 - May 27, 2020
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Peng Liu
Computational Advertising: Market and Technologies for Internet Commercial Monetization 2nd edition

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This book introduces computational advertising, and advertising monetization. It provides a macroscopic understanding of how consumer products in the Internet era push user experience and monetization to the limit.

398 pages, 17 Tables, black and white; 131 Illustrations, black and white

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 27, 2020
ISBN13 9780367206383
Publishers Taylor & Francis Ltd
Pages 442
Dimensions 150 × 220 × 20 mm   ·   957 g
Language English  

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